You don’t need rocket science to guess how social media has changed the dynamics of business. It’s almost impossible for a new firm to establish itself without having a prominent presence on the social media scene. Companies these days use most of the popular social media channels/platforms like Twitter, Facebook, Instagram, Pinterest, etc. to boost their online profiles.
Most of us already know how to use the above-mentioned channels and some of the ways how businesses use them to their advantage. If you want to read more about building a Strong Social Media Following and Drive More Engagement, then this blog is a very informative one. It basically talks about increasing your social media followers and fans so that any startup or small business can benefit greatly from it.
There are some special tactics/strategies that not everyone is aware of and even now few companies apply it in their businesses. In this blog, let me give you the insight about how companies can apply social media marketing to get the leads in a unique way.
Content is the king. We all know that but in the business world, it is much more than that. A solid content catering to a specific target market can bring amazing results quickly. Regular blog posts and articles about a brand build a bond of trust between the company and its customers. The interaction through the use of social media is another way that builds the trust and long-lasting relationship that translates into brisk sales and strong word of mouth, better than most mediums.
There are many other ways in which content marketing can be used. Some of them are:
- Case Studies
- White Papers
According to research, 78% of customers find custom content useful and believe that companies providing content are interested in building long-term relationships with them. To create amazing social content, you need to search on platforms like BuzzSumo for trending keywords and then create informative articles and blogs for more readability and widespread reach.
The Visual Appeal
The people visiting a website decide in a split second whether they want to check out the whole website they are visiting on leave it right after the landing/home page. Visual marketing is all about capturing the attention of a person, increase engagement and boost traffic. There are variety of ways through which you can integrate visual content into your social content.
- Artistic Photography
- Data Visualization
As a business owner, you need to incorporate each one across Facebook, Twitter, Instagram or other social media channels that you think can be effective for your particular product.
A short 20 second video can be really effective and can be easily understood. On the other hand, a 500 word content can be difficult for some readers and hence the main purpose of its publication will not be achieved. That’s why a video can be really effective in getting attention from cent percent of the visitors. But the content, idea and presentation of the video should be top-notch, otherwise the hammer-strong effect will be lost.
For making the perfect video, create 2-3 drafts of the content and then select the finest one. Use video sharing portals like YouTube and Daily Motion for maximum reach. Your video can reach the viral state if it is that good. And you can just imagine what a viral video can do for your product!
Personality and Branding
These days is all about the image and perception of the brand and the related company. No one just buys a brand for the sake of buying a product; the whole brand image of it, the company’s philosophy and the value it provides to the consumer all are taken into consideration. For a small or medium sized business, it can be really difficult to make that image overnight. That’s where they underestimate the power of social media channels.
The product is in itself is really important but the way a company builds a community and sells the product is what really matters. The thinking of the marketing team about their brand and how to make it familiar across a host of social media channels is what really matters at the end of the day.
Social Media Checklist
There are many tactics/strategies that a company can apply to make the use of the social media platforms extremely useful for them. I will try to list here some of the tactics that can be used across most of the channels and can be the catalyst a company needs to get their brand up and running.
- Reply to all comments at the earliest.
- If a visitor/client has any complain regarding your product, call him and follow up regularly until it is solved. Such a visitor can quickly get angry if his grievance is not addresses in time.
- If you get an error pointed out by a visitor, immediately get in touch with him, thank him for his concern and try to remove the error as quickly as possible.
- Approve invitations and friend requests on FB, LinkedIn, Twitter and increase the list of your potential clients.
- Post informative messages, pictures and videos originally created by you rather than sharing viral ones which will serve you n purpose.